Mason Row (Broad and West Streets)

Project Summary
A new mixed-use development project known as Mason Row has been proposed by Spectrum Development Company, LLC. for the northeast corner of the intersection of West Broad Street & North West Street. As proposed, the project would include the following:
  • a six-story mixed-use building with a ground floor retail use of approximately 52,677 square feet in addition to a two-level movie theater of 51,665 square feet;
  • a five-story residential multi-family rental apartments with 340 units above the one story ground floor retail spaces;
  • a five-story hotel with 145 guest rooms; and
  • an at-grade parking garage in addition to two levels of underground parking.
Subject Properties
The project would involve several properties. The project encompasses the following property addresses: 919 Park Avenue, 921 Park Avenue, 925 Park Avenue, 212 and 212A N. West Street, 112 and 112A N. West Street, 916 W. Broad Street, 920 W. Broad Street, 922 W. Broad Street, 924 W. Broad Street, 926 W. Broad Street, 928 W. Broad Street, 930 W. Broad Street, 932 W. Broad Street, and 934 W. Broad Street. The property owners have been working with the development team to develop the proposal.

The site is currently occupied by the Sunoco gas station, Seven Eleven, Lazy Sunday Ice Cream shop, Shreve Plumbing, a small vacant shopping center and other existing businesses in the 900 block of W. Broad Street. On Park Avenue there are three existing single family detached homes that are part of the large land assemblage and parcel consolidation.

Most development proposals of this scale must go through numerous steps and receive several different kinds of approval from several different bodies before they are approved and can be constructed. This includes initial approvals by the City Council and the Planning Commission. In this case, the development proposal requires the following:
  1. Comprehensive Plan Amendment – “Business & Low Density Residential” change to “Mixed-Use”
  2. Rezoning – Zoning Map Amendment, (B-3 and R-1B zoning districts all rezoned to B-1)
  3. Special Exception – Residential development within a mixed-use development
  4. Special Exception – 30-foot Building Height Bonus for the proposed 85 foot high building
In addition, there are several “waivers” identified that include landscaping buffers, commercial entrance within 100 feet of a residential district and modifications requested to minimum parking requirements.

Public Input
For questions or comments contact: 
Gary Fuller

Project Status
Applicant submitted a revised application package (submission 6) on July 24. Submission is mostly complete pending an updated parking reduction report. Please see the latest submission materials below.
Upcoming Meetings

Application Materials (Eighth Submission, December 9, 2015)

Seventh Submission, November 12, 2015

Sixth Submission, July 24, 2015
NOTE: Previous application materials are available for download here

Other Documents and Presentations