Adopted Plan

By unanimous vote, City Council adopted the East End Small Area Plan on June 26, 2023 as a guiding vision for future investments in the East End of the City. The Plan includes a vision for equitable development in the East End with an emphasis on anti-displacement, arts and culture, improved transportation infrastructure, and sustainability. The adopted East End Small Area Plan is the result of a significant amount of community engagement and collaboration. The final plan chapters can be found below. The combined pdf can be found here: Full Plan.

• Cover and Contents
• Introduction & Background
• Concepts
• Land Use & Zoning
• Economic Development
• Character & Urban Design
• Multimodal Connectivity & Accessibility
• Environment & Utilities
• East End Appendix - Community Engagement

East End Concept Visuals

What Is a Small Area Plan?

A Small Area Plan (SAP) defines a vision for redevelopment or reinvestment in a relatively small area of the City, approximately 10 blocks in size. The vision is sensitive to the area's history and responds to the current and future needs of the City's residents, workers, and visitors.

The East End Small Area Plan provides a vision for reinvestment and building on the existing strengths of the area. The East End is one of the City's eight "Planning Opportunity Areas" that were identified in the City's Comprehensive Plan as commercial areas that would benefit from renewed investment. Planning in advance of development is key to creating an environment that maximizes community benefits and minimizes negative impacts.

Area Description

The area outlined in yellow in the map below is the Planning Opportunity Area. The borders include Wilson Blvd., E. Broad St., and Hillwood Ave. Businesses in the area include BJ's Wholesale Club, the Eden Center, Koons Ford, 24 Hour Fitness, and other smaller businesses. There are no residences in this area.