East End Small Area Plan

What Is a Small Area Plan?

A Small Area Plan (SAP) defines a vision for redevelopment or reinvestment in a relatively small area of the City, approximately 10 blocks in size. The vision is sensitive to the area's history and responds to the current and future needs of the City's residents, workers, and visitors.

The East End Small Area Plan will provide a vision for reinvestment and building on the existing strengths of the area. The East End is one of the City's eight "Planning Opportunity Areas" that were identified in the City's Comprehensive Plan as commercial areas that would benefit from renewed investment. Planning in advance of development is key to creating an environment that maximizes community benefits and minimizes negative impacts.

How Can I Get Involved?

Community involvement is a key component of developing a Small Area Plan. Questions and comments regarding the East End Small Area Plan can be sent to plan@fallschurchva.gov.

Area Description

The area outlined in yellow in the map below is the Planning Opportunity Area. The borders include Wilson Blvd., E. Broad St., and Hillwood Ave. Businesses in the area include BJ's Wholesale Club, the Eden Center, Koons Ford, 24 Hour Fitness, and other smaller businesses. There are no residences in this area.

Revised Draft Plan

Thank you to everyone who provided feedback. The City has taken those comments and feedback into consideration for the revised draft plan, below. New text and other changes are in red:

Pop Ups at Eden Center

The City, accompanied by a Vietnamese interpreter, hosted a series of four pop ups at the Eden Center to further engage with the community, giving anyone interested an opportunity to learn more about the plan and give feedback and suggestions.

To learn more about the pop-ups and what we heard check out the Pop Up Report here:

Flyer for the pop ups:

Frequently Asked Questions

Download a list of frequently asked questions (updated February 16, 2023):


East End Concept Visualsplaza


Date   Topic
November 6, 2021   Community Kickoff
Presentation and flipchart notes from breakout sessions.
December 1, 2021   Planning Commission Work Session 
March 21, 2022   City Council Work Session 
April 20, 2022   Planning Commission Work Session
August 3, 2022   Planning Commission Work Session
September 27, 2022   City Council Work Session
October 2022 - November 2022   Boards and Commissions Review
October 11, 2022   Housing Commission
October 12, 2022    Architectural Advisory Board
October 12, 2022   Citizens Advisory Committee on Transportation
October 19, 2022   Urban Forestry Commission
October 20, 2022   Arts and Humanities Council 
October 27, 2022   Historical Commission 
October 27, 2022   Historic Architecture Review Board
November 1, 2022    Economic Development Authority
November 3, 2022    Chamber of Commerce
November 17, 2022    Environmental Sustainability Council
October 15, 2022   Farmers Market Pop-Up
November 2022    Community Meeting #2 (notes here)
January 18, 2023   Planning Commission Listening Session 
February 6, 2023    City Council Work Session
March 18, 2023   First Pop Up at Eden Center
March 22, 2023   Second Pop Up at Eden Center
March 29, 2023   Third Pop Up at Eden Center
April 22, 2023   Final Pop Up at Eden Center
May 3, 2023   Planning Commission Work Session
May 17, 2023   CANCELLED: Planning Commission Work Session
May 22, 2023   City Council Work Session
June 7, 2023   TENTATIVE: Planning Commission Final Action
June 26, 2023   TENTATIVE: City Council Final Action